Clear scope
Each title should have a shared understanding of the work, decisions, schedule, and limits before the work begins.
Publishing point of view
Good publishing should make a game easier to find, understand, and trust without taking away the identity of the people who made it.
We want every partnership to begin with a clear scope, understandable economics, and an honest view of what the game needs.
Developer alignment
We start by understanding what the developer wants to protect, where the game needs help, and what success should look like for both sides.
The goal is to strengthen the release without turning the game into something it was never meant to be.
Working together
Each title should have a shared understanding of the work, decisions, schedule, and limits before the work begins.
Revenue, costs, reporting, and recovery of approved expenses should be understandable before anyone signs.
Publishing should sharpen a game's identity and help it reach the right audience—not force it into a house style.
Player respect
Play should not be interrupted so someone else can buy your attention.
Your play should not become a behavioral data stream for the publisher.
AI may assist creation, but finished gameplay runs on defined systems and does not send player or gameplay data to an LLM.
After launch
We value durable play, useful release information, responsible updates, and honest descriptions of what is available.
The goal is simple: help developers publish games people can understand, enjoy, and want to come back to.
See the developer publishing path