Publishing point of view

How we publish

Good publishing should make a game easier to find, understand, and trust without taking away the identity of the people who made it.

We want every partnership to begin with a clear scope, understandable economics, and an honest view of what the game needs.

Developer alignment

The publisher should earn its place in the partnership.

We start by understanding what the developer wants to protect, where the game needs help, and what success should look like for both sides.

The goal is to strengthen the release without turning the game into something it was never meant to be.

Working together

Clarity before commitment.

Clear scope

Each title should have a shared understanding of the work, decisions, schedule, and limits before the work begins.

Transparent economics

Revenue, costs, reporting, and recovery of approved expenses should be understandable before anyone signs.

Respect for the work

Publishing should sharpen a game's identity and help it reach the right audience—not force it into a house style.

Player respect

The business model should not get between you and the game.

No ads

Play should not be interrupted so someone else can buy your attention.

No in-game telemetry

Your play should not become a behavioral data stream for the publisher.

No runtime LLM dependency

AI may assist creation, but finished gameplay runs on defined systems and does not send player or gameplay data to an LLM.

After launch

A release should keep working after the announcement ends.

We value durable play, useful release information, responsible updates, and honest descriptions of what is available.

The goal is simple: help developers publish games people can understand, enjoy, and want to come back to.

See the developer publishing path
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