Positioning and store presence
Clarify the audience, message, store copy, release materials, and the reason someone should care.
For independent developers
Your game deserves a publisher that earns its place.
Procedural Studios is building a developer-first publishing program for distinctive games that need a clearer path to market.
Our aim is straightforward: help you present, release, and promote your game while leaving as much of its success with you as a sustainable partnership allows.
Where a publisher can help
Turn a good game into a release people can find and understand.
Launch and distribution
Build a practical release plan around the right channels, milestones, storefronts, and customer information.
Marketing that fits
Promote what is genuinely compelling about the game instead of forcing every title through the same campaign.
First look
What to prepare for a publishing conversation.
A concise, honest overview is more useful than a giant pitch deck. These four pieces are enough to begin.
1. The game
Share the title or working title, a one-sentence description, genre, intended audience, current stage, and what makes the game distinct.
2. Something playable
When available, include a current build or private review link with controls, intended platforms, and known compatibility limits.
3. The launch picture
Explain your target timing, existing store or community presence, available materials, budget expectations, and the help you are looking for.
4. The people and rights
Identify who is making the game, who can discuss a deal, who owns the work, and whether another publisher, funder, or license is already involved.
A human process
A conversation first. A title-specific proposal only if there is a fit.
- Initial review. A person looks at the game, the team, and the help being requested.
- Fit conversation. We talk about goals, readiness, audience, scope, timing, and practical constraints.
- Title plan. If both sides want to continue, the work, budget, responsibilities, economics, and decisions are written for that game.
- Independent review and agreement. Nothing becomes a partnership until the final written terms are understood and signed.
Keep the first message simple
Do not send sensitive or confidential material yet.
Do not send source code, passwords, access or recovery codes, signing material, tax or bank information, or confidential business records in an initial inquiry.
If a conversation moves forward, Procedural Studios will arrange an appropriate private route for anything that genuinely needs additional protection.
Submissions opening soon
The preparation guide is ready. The official submission route is being tested.
This page will show the verified company address or form when it opens. Until then, use the checklist above to prepare. A social message is not a game submission.
Check official contact routes